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Article: Jiffy: A Family Tradition.(Jiffy: A Family Tradition - Mixing Business and Old-Fashioned Values)(Brief article)(Book review)
- Article from:
- Internet Bookwatch
- Article date:
- August 1, 2008
CopyrightCOPYRIGHT 2008 Midwest Book Review. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jiffy: A Family Tradition
Cynthia Furlong Reynolds
University of Michigan Press
839 Greene Street, Ann Arbor, MI 48104-3209
9780980232608, $24.95, www.press.umich.edu
The "Jiffy" brand is a familiar brand to every housewife in America. What began almost 80 years ago in the kitchen of Mabel Holmes as she set about creating a biscuit mix so easy that even 'a man could do it', grew into a multi-million dollar commercial enterprise based on America's first packaged and prepared baking mix. "Jiffy: A Family Tradition--Mixing Business and Old-Fashioned Values" is the story of this American ...