Article: Business Briefing.(Business)

Byline: Rocky staff and wire reports

NATIONAL

Royal Dutch ad violate rules, group says

Royal Dutch Shell violated industry rules by claiming in a newspaper ad that two oil projects in Canada and the United States involved sustainable forms of energy, Britain's advertising watchdog ruled Wednesday.

The Advertising Standards Authority investigated the Shell ad after a complaint from the World Wildlife Federation.

The advertisement focused on two of Shell's projects. One involves exploration in Canada's oil sands where bitumen, a tar- like form of petroleum, can be extracted and upgraded to synthetic crude oil.

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