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Article: Business Briefing.(Business)
- Article from:
- Rocky Mountain News (Denver, CO)
- Article date:
- August 14, 2008
CopyrightCOPYRIGHT 2008 Rocky Mountain News. All rights reserved. Reproduced with the permission of Thomson Scientific by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rocky staff and wire reports
NATIONAL
Royal Dutch ad violate rules, group says
Royal Dutch Shell violated industry rules by claiming in a newspaper ad that two oil projects in Canada and the United States involved sustainable forms of energy, Britain's advertising watchdog ruled Wednesday.
The Advertising Standards Authority investigated the Shell ad after a complaint from the World Wildlife Federation.
The advertisement focused on two of Shell's projects. One involves exploration in Canada's oil sands where bitumen, a tar- like form of petroleum, can be extracted and upgraded to synthetic crude oil.
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