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Article: Fifty years and counting for apetito group; founder Karl Dusterberg marks anniversary.(VEGETABLE TRENDS)(Company overview)
- Article from:
- Quick Frozen Foods International
- Article date:
- July 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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He got the idea when reading about frozen TV dinners in a copy of Life magazine, an American publication that had somehow found its way to Germany in 1958.
Karl Dusterberg, 41-years-old at the time, a wholesaler of fruits and vegetables at Rheine, asked himself: why not process the food items he was selling? And so, in April of 1958, he founded apetito AG, today Germany's leading caterer to the foodservice sector. This is the company's golden jubilee year.
With ten fellow workers he started producing four different ready meals, frozen in aluminum trays. Dusterberg first sought to sell to private households, but soon found that his best customers were ...
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Article: Home delivery hot meals service spearheads apetito expansion ...
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July 1, 1995 ;
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... ... individual choice food fare was the foundation upon which Karl Dusterberg's highly successful business was built in Germany. Today ... Germany alone, apetito has come a long way since founder Karl Dusterberg more than 30 years ago launched his "meals-on- wheels ...
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