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Article: On the cards: marketing gets personal.
- Article from:
- Australasian Business Intelligence
- Article date:
- August 17, 2008
CopyrightCOPYRIGHT 2008 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ben Woodhead and Paul Smith
Aug 17, 2008 (The Australian Financial Review - ABIX via COMTEX) -- Australian companies are increasingly using data mining software to build a detailed picture of their customers' incomes and spending habits. Retailers such as department store chains Myer and David Jones have an added advantage by operating their own branded credit card schemes with Visa or American Express. Other sectors relying on sophisticated IT solutions are aviation, casino gaming, and banking. Call centres meanwhile can monitor the level of calls received and allocate staff resources better, and airlines use computer modelling to improve fuel efficiency ...