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Article: Can ITV uphold its public service remit as revenue falls? MEDIA & MARKETING A deteriorating advertising market is giving ITV fresh cause to question its public service broadcasting (PSB) remit. Media and marketing editor Anna Blackaby analyses the issue and what it might mean for regional coverage.(News)
- Article from:
- The Birmingham Post (England)
- Article date:
- August 18, 2008
CopyrightCOPYRIGHT 2008 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Anna Blackaby
It was with phrases like "Alice in Wonderland" and "nanny state regulation" that Michael Grade described the burden of ITV's PSB status.
"I think we have a future as a public service broadcaster, provided that we can get Ofcom and the Government to realise very, very quickly that we cannot afford to pay more than the licence and the PSB status is worth," he said.
The broadcaster's recent results, showing a 28 per cent drop in half-year profits, back up the scale of ITV's struggle to cope with expensive PSB regulation in a ...