|
|
Article: 10 RULES FOR MARKETING SUCCESS.
- Article from:
- Isle of Man Newspapers (Douglas, England)
- Article date:
- March 6, 2006
CopyrightCOPYRIGHT 2006 Johnston Publishing Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
THE success of marketing is dependent on 10 rules, according to the UK marketing director of HSBC James Boulton.
The presentation 10 Rules for Future Marketing Success was made at the Manx Business Connection business breakfast.
Mr Boulton, 40, is responsible for a marketing budget of more than [pounds sterling]100 million and is one of the UK's top marketers.
He was the marketing director of Walkers Crisps, then head of marketing at Halifax Bank of Scotland and HSBC, which includes First Direct.
Mr Boulton says the first rule is to build a team of well trained specialist marketers.
'The ideal is a good balance between home ...