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Article: SITE INSPECTION: Pur Asia.(Website overview)(Brief article)
- Article from:
- New Media Age
- Article date:
- August 14, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gastrosexual.com
Owner Mars Food UK
Agency Proximity London
Content 13/25
Usability 20/25
Branding18/25
Monetisation15/25
Total 66/100
Mars Food UK has launched a new range of Asian cooking sauces and ingredients and, in order to stand out in what is already a crowded market, it's harnessing the phrase 'gastrosexuals' to spice things up a bit. The site is fairly straightforward and features the usual product details, recipes and nutritional information. It also has an online quiz to determine how gastrosexual you are. This ends with the opportunity to add your name and ...