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Article: Portrait Software Announces Portrait Campaign Manager for Next Generation Marketing Campaign Management.

Article from:
Business Wire
Article date:
August 18, 2008
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Offering Augments Portrait's Next Generation Marketing Suite; Enables Rapid Design, Development and Delivery of Multi-stage Customer Dialogs Using Actionable Intelligence

BOSTON & HENLEY-ON-THAMES, United Kingdom -- Portrait Software (LSE: PST), a leading provider of next generation marketing software, today announced Portrait Campaign Manager[TM], a powerful yet easy-to-use campaign management solution that turns traditional direct marketing campaigns into profitable, ongoing and highly personalized customer dialogs. Portrait Campaign Manager is the first .NET-based solution able to harness customer data, interactions, inquiries and event-triggers to drive ...

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