Article: Health food stores flex their muscles: the demand for dietary supplements and vitamins is stronger than ever.

These days, health food stores are selling more than granola and herbal teas. Shelves are crammed with organic produce, vitamins, supplements, herbs and chemical-free beverages. Consumers are getting smart about nutrition and fitness, and it seems that everybody--from teens to business executives--is shopping at health food stores.

Indeed, roughly 20% of shoppers in the U.S. eat organic produce at least once a week. Increasingly, food manufacturers, farmers and retailers are responding to this growing market.

In 1993, health food sales, which include vitamins and herbs, jumped by 19% from the previous year to $4.2 billion, according to Health Foods Business, an industry ...

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