Article: Veryfine Products Inc. Fruit-Juice Ads to Air.(Originated from The Boston Globe)

May 25--At Veryfine Products Inc. in Westford, president Sam Rowse keeps near his desk a copy of "It All Began with the Apple," the official 131-year history of his family's involvement with the fruit juice business.

And sometimes Rowse leads tours of the company's nearby juice factory, something that generally excites a "positive response" from visitors, according to Veryfine.

Family history and factory tours will be the subject of two new 30-second TV spots for Veryfine set to debut next week.

The TV spots are part of a campaign described as the company's biggest in about five years and "a great departure from past brand marketing," the company said. ...

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