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Article: Veryfine Products Inc. Fruit-Juice Ads to Air.(Originated from The Boston Globe)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- May 26, 1996
- Author:
CopyrightCOPYRIGHT 1996 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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May 25--At Veryfine Products Inc. in Westford, president Sam Rowse keeps near his desk a copy of "It All Began with the Apple," the official 131-year history of his family's involvement with the fruit juice business.
And sometimes Rowse leads tours of the company's nearby juice factory, something that generally excites a "positive response" from visitors, according to Veryfine.
Family history and factory tours will be the subject of two new 30-second TV spots for Veryfine set to debut next week.
The TV spots are part of a campaign described as the company's biggest in about five years and "a great departure from past brand marketing," the company said. ...
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Article: Veryfine builds on history of innovation in juice vending
Automatic Merchandiser;
September 1, 1998 ;
700+ words
... ... vending and foodservice marketing at Veryfine Inc., the reward has come from growing ... about to begin a new stage of growth. Veryfine Inc.'s five-layer, 16-ounce PET ... member of the family that started the Veryfine business now located in Westford, Mass ...
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