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Article: How Fashion "Rock"-Ed Conde Nast Participants' September Ad Pages.

Article from:
Media Industry Newsletter
Article date:
August 18, 2008
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Chart below shows the impact of Fashion Rocks, the Conde Nast Media Group September onsert that is tied to the September 5 event (September 9 CBS telecast) in New York's Radio City Music Hall. FR's effect on September ad pages is most significant with Domino/Self and least significant with GQ/Vogue/W. In 2008-versus-2007 comparisons (not shown here), the effect was insignificant, however, because FR's counts were close to last year's.

FASHION ROCKS AD PAGES IN SEPTEMBER 2008 CONDE NAST MAGAZINES 

 
 
Title: Allure 
FR ad pages: 60.95 
Sept. ad pages: 234.79 
% from FR: 25.96 
Title: Men's Vogue 
FR ad pages: 27.5 
Sept. ad pages: 152.12 
% from FR: 18.08 ...

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