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Article: Homeopathy is winning converts at retail. (homeopathic medicines)
- Article from:
- Chain Drug Review
- Article date:
- April 8, 1996
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Copyright informationCOPYRIGHT 1996 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Long considered faddish by most consumers, homeopathic medicines are slowly becoming more widely accepted and are in increasing demand at drug chains.
Still, suppliers say that the category has a long way to go before it becomes a part of every chain drug store's merchandise mix. According to the American Homeopathic Pharmaceutical Association (AHPA), 18% of all homeopathic medicines purchased in 1994, the last year for which complete data is available, were bought at drug chains.
"The category has the opportunity to be great for chain drug stores or it can be a flop," comments Newton Labs director of marketing and public education Robert Bell. "It isn't that ...