Article: Reebok Ad Campaign to Push U.S. Football for Olympic Designation.(Originated from The Boston Globe)

May 30--Looking to make Ken Griffey Jr. as big as Michael Jordan, Nike Inc. proposes the Seattle Mariner slugger as a write-in candidate for president. Now Dallas Cowboy Emmitt Smith and Reebok International Ltd. have a write-in campaign of their own.

Smith doesn't want to be president; Smith and Reebok want American football to be designated as an Olympic sport.

At least that's the theme of roughly a half-dozen television spots that Reebok plans to air before and during the summer Olympic Games in Atlanta.

Stoughton-based Reebok claims it announced the idea of a write-in campaign before Nike of Beaverton, Ore., began tub-thumping Griffey Jr. as ...

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