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Article: LG targets shipment of 10 million washing machines in 2008 Company aims to become top global brand, attain total sales of USD 7 billion by 2012.
- Article from:
- Albawaba.com
- Article date:
- August 21, 2008
CopyrightCOPYRIGHT 2008 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Summary: Global and regional digital leader LG Electronics, a pioneer in home appliance convergence, today introduced its flagship washing machines for the second half of 2008 and announced its business strategies for achieving the top position globally in this category as well as total sales of 7 billion USD by 2012.
C[pounds sterling]Our washing machine business has shown solid sales in spite of global economic hardship thanks to effective localisation strategies and reliable products,C[yen] said Mr. K.W. Kim, President and CEO of LG Electronics Middle East & Africa Regional Company. C[pounds sterling]Constant introduction of products based on consumer insights ...
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