|
|
Article: VIEWPOINT: MoS' Miron jumps ship just as the rot sets in.
- Article from:
- Marketing Week
- Article date:
- August 21, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Why did Stephen Miron, managing director of the Mail on Sunday and Mail Online, take the Global Radio shilling?
After all Miron, pretty much a lifer at Associated Newspapers, is also one of its ablest executives - and no doubt about it, he will be missed. On the other hand, what he knows about radio - as opposed to newspapers - need not detain us long.
The cynical answer to the above question is contained in the word "shilling". Associated is known to be a generous employer but cannot, or will not, compete with the tripled or quadrupled package Miron is likely to pick up as Global's chief executive of radio.
The money is being offered for ...