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Hang up and drive; hang up and walk.
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EDN
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August 21, 2008
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Copyright informationCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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by Rick Nelson, Editor-in-Chief
The cell-phone market is potentially huge. Sanjay K Jha, then chief operating officer of Qualcomm and president of Qualcomm CDMA Technology, said in a June 11 Design Automation Conference keynote address that 2 billion people are wireless subscribers today and that, by 2020, 9 billion people will become potential customers. (Motorola has subsequently hired Jha to serve as co-chief executive officer.) Jha cited one downside to this exploding market: Many of these 9 billion potential subscribers won't spend more than $15 or $20 for their handsets.
There is another: Many of these 9 billion will be talking while driving or texting while ...
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