Magazine article from our research archive:

Hang up and drive; hang up and walk.

by Rick Nelson, Editor-in-Chief

The cell-phone market is potentially huge. Sanjay K Jha, then chief operating officer of Qualcomm and president of Qualcomm CDMA Technology, said in a June 11 Design Automation Conference keynote address that 2 billion people are wireless subscribers today and that, by 2020, 9 billion people will become potential customers. (Motorola has subsequently hired Jha to serve as co-chief executive officer.) Jha cited one downside to this exploding market: Many of these 9 billion potential subscribers won't spend more than $15 or $20 for their handsets.

There is another: Many of these 9 billion will be talking while driving or texting while ...

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