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Article: DM down under. (direct marketing in Australia)
- Article from:
- Target Marketing
- Article date:
- May 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AUSTRALIA: KEY TO THE WORLD'S FASTEST-GROWING MARKETS
Like the early American settlers in the U.S., Australians see their country as a land of opportunity. Major American catalogers and marketers are beginning to share this view.
On the face of it, Australia is a relatively small market - 18 million people. But it is strategically placed as a launching pad for businesses wanting to target the fast-growing economies of Asia.
POISED FOR GROWTH
Within Australia itself, and the nearby country of New Zealand, there is significant potential for direct marketing. In recent years, annual growth in direct mail sales in Australia has been as high as 12 ...