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Article: Trade shows earn Tonys from men's retailers; importance of national and regional markets grows.(specialty men's clothing stores and department stores)
- Article from:
- Daily News Record
- Article date:
- June 4, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Trade shows are the lifeblood of independent men's specialty stores. The ability to get an overview of the market and the opportunity to check out fresh, new resources are just two reasons small stores embrace the trade-show format. And as more and more vendors slash their road forces, shows become even more essential for independent retailers seeking a leg up in the highly competitive retail world.
But certain trade shows, notably MAGIC, serve the same purpose for large retailers as well. Although some department store conglomerates have stopped attending trade shows, this is a dangerous precedent in the minds of many. As one large merchant put it. ...