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Article: Olympic Games Generate Historic Impact on Lenovo Brand.
- Article from:
- Business Wire
- Article date:
- August 24, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEIJING -- Lenovo today described a successful deployment of Beijing 2008 Olympic Games marketing programs, including product placement, advertising, news media coverage, and innovations in computer hardware and technical support. These programs build on Lenovo's excellent technical support of the Olympic Games.
At least two studies by third-party organizations show Lenovo's leadership in marketing activation among Worldwide Partners of the Olympic Games, including Dow Jones Insight and Global Language Monitor. This leadership has helped Lenovo leverage the impact of the Olympic Games on its global brand.
"There are numerous examples of how the Olympic ...