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Article: Alliances: where the talk often exceeds the reality. (customer-supplier alliances)
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- Article date:
- April 11, 1996
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is far more talk about customer-supplier alliances than real live active alliances.
In fact, suggests Jordan D. Lewis, author of the "Connected Corporation," most of the alliances regularly touted by the largest of America's giant corporations are pretty much the same old "adversarial" relationships that have been around forever.
The pity of the matter, says Lewis, is that things don't need to be that way. U.S. companies, he feels, are missing a great opportunity to expand the resources they devote to competitiveness through thoughtful development of alliances with their key suppliers. What's more, Lewis says such alliances Jordan O. Lewis can avoid ...