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Article: Ice machine service untangled by this Michigan contractor. (Ever Kold Refrigeration)
- Article from:
- Air Conditioning, Heating & Refrigeration News
- Article date:
- May 27, 1996
- Author:
CopyrightCOPYRIGHT 1996 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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REDFORD, Mich. -- Ice machine service is an inexact science at best, considering the variety of machines and refrigerants currently on the market
Although every icemaker makes ice, each machine is a variation on the same theme. This makes quality customer service a challenge for any contractor.
One company that has succeeded in the sales and service of ice machines is Ever Kold Refrigeration. Stressing good customer service as its strategy for success, Ever Kold attributes 20% of its annual mid-six-figure income to ice machines.
"We try to add a personal touch," said Alan Berttola, who leads the firm with the counsel of company founder and father, ...