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Article: Crisis management isn't new at Chrysler; it began in 1960.(The 100-Year Almanac and 1996 Market Data Book)
- Article from:
- Automotive News
- Article date:
- April 29, 1996
CopyrightCOPYRIGHT 1996 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Walter Percy Chrysler was a railroad man who was so intrigued with automotive technology that he bought, disassembled and reassembled a car before he learned to drive.
Chrysler started his railroad career as a sweeper in the Union Pacific roundhouse in Ellis, Kan. He became a machinist and held railroad jobs in several states.
He bought that not-for-driving automobile in 1908. It was a $5,000 Locomobile Phaeton, and he had to borrow $4,300 to swing it.
His first automotive job - in 1912 at age 37 - was as works manager for Buick in Flint, Mich.
He became president of Buick in 1916 and was a vice president of General Motors when he left in 1920, ...