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Article: New ACTIVATE(TM) Drinks Give Pre-Mixed Functional Beverages a Run for Their Money.
- Article from:
- Life Science Weekly
- Article date:
- August 5, 2008
CopyrightCOPYRIGHT 2008 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to a study conducted by Covance Laboratories, vitamins and other healthful ingredients deteriorate sitting in water. ACTIVATE(TM) (http://www.activatedrinks.com/) is a new functional beverage that stores ingredients inside an innovative cap. Storing the ingredients separate inside the cap keeps them fresh until the moment they're released, for maximum potency and effectiveness (see also Activate).
For the founders of ACTIVATE, taking vitamins every day had become more hassle than it was worth. "Swallowing horse pills was uncomfortable and hard to remember. Dumping supplement powders into water bottles was just messy and awkward. The cap provides a new ...