Article: Alima Pure Rebrands Mineral Cosmetics Line in Preparation for Wholesale Distribution.

PORTLAND, Ore. -- Alima Pure[TM], formerly Alima Cosmetics, is ready for its close up. The mineral cosmetic company is unveiling a new brand, packaging and Web site to prepare for the launch of U.S. wholesale and international distribution.

"After four years of creating products to help women feel their best, it was time to freshen up our own look," said Kate O'Brien, Alima Pure founder. "Now we're ready to take our line to the next level with a wholesale program in the states and distribution in Europe and Asia."

Online orders from 40 countries and all 50 states have grown 125 percent in the last year, prompting the company to upgrade packaging, add UPC codes and ...

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