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Article: Zimmerman Enlisted to Ensure the RoomPlace Stays On Top in the Challenging Retail Climate.
- Article from:
- PR Newswire
- Article date:
- August 26, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FORT LAUDERDALE, Fla., Aug. 26 /PRNewswire/ -- Zimmerman Advertising, the nation's 14th largest firm and recognized national retail brand builder, has been named agency of record for The RoomPlace, which ranks 40th on "Furniture Today's" Top 100 List and is one of the Midwest's top destinations for affordable home furnishings. Spending is expected to be $10 million for the integrated campaign.
"With the housing crunch dramatically affecting home furnishing sales, the sector is facing great challenge," said Founder and Chairman of Zimmerman Advertising Jordan Zimmerman. "It is the companies like The RoomPlace that power up and prepare to navigate the rough waters that end ...
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