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Article: Media Analysis: CNN additions answer need for local news.(Cable News Network)
- Article from:
- PR Week (US)
- Article date:
- August 25, 2008
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CNN's decision to officially add 'all-platform journalists' to its 10 new US bureaus, alongside general assignment reporters, marks the need for network news outlets to operate as nimbly as local citizen journalists in order to survive.
The cable news network recently broadened its reach by reassigning reporters to markets typically underserved in national news, such as Houston; Columbus, OH; and Raleigh-Durham, NC, where there will be greater opportunities to break local stories.
The bureaus will include reassigned general assignment reporters, and the new position of all-platform journalists, who will report for broadcast and digital mediums with ...