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Article: Gold's Gym International Names MWW Group Public Relations Agency of Record.
- Article from:
- Marketing Weekly News
- Article date:
- August 30, 2008
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MWW Group (www.mww.com), one of the nation's top 10 public relations firms, announced that it has been retained by Gold's Gym International as the company's public relations agency of record. A global leader in health and fitness for more than 43 years, Gold's Gym has more than 620 locations in 43 states and 30 countries.
As agency of record, MWW Group will develop and implement a multi-pronged national communications program including media relations, internal communications, event marketing, partnership development and franchise support.
"Gold's Gym is a great win for our firm, an iconic brand that is synonymous with health and fitness, both in the ...