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Article: FTC addresses alcohol advertising.(WASHINGTON)(Federal Trade Commission)
- Article from:
- The Food Institute Report
- Article date:
- July 7, 2008
CopyrightCOPYRIGHT 2008 The Food Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Underage alcohol use is a widespread problem with significant health and safety consequences. In 2007, 16% of eight graders, 33% of tenth graders and 44% of twelfth graders reported drinking in the past thirty days. Moreover in the U.S., underage drinking is associated with the three leading causes of death among youth: unintentional injury, homicide and suicide. However, it should be noted that underage drinking levels have declined recently. In an effort to further reduce underage alcohol use, the Federal Trade Commission (FTC) examines the industry's effort to reduce the likelihood that alcohol advertising will target those under the legal drink age of 21. In its third ...