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Article: Not your daddy's caddy. (1996 Cadillac Catera)(Evaluation)
- Article from:
- Esquire
- Article date:
- July 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Hearst Communications, reprinted with permission of Hearst. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The wreath-and-crest badge that has adorned Cadillacs since 1902 is borrowed from the coat of arms of the car's namesake, French explorer Le Sieur Antoine de la Mothe Cadillac. The younger son of a French noble family in that dark age of primogeniture, he went abroad to seek his fortune, founding Detroit along the way.
When a special team at Cadillac set out to promote itS new smaller car, the Catera, arriving this fall, it began by messing with the badge. The original heraldry includes six black ducks. But for the Catera's marketing campaign, one of the ducks is red and reversed-a symbol that the Catera is a new kind of Cadillac.
And this is an odd duck of a ...