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Article: The NPD Group Offers Store Level Data to Manufacturers and Retailers.
- Article from:
- Biotech Week
- Article date:
- August 20, 2008
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The NPD Group, Inc., a leading market research company, is now offering point-of-sale (POS) store level information allowing its clients a customized view of their unique markets (see also The NPD Group, Inc.).
With store level information, clients can obtain detailed analysis pertaining to stores in their specific selling regions, such as new stores versus existing stores, test stores versus control stores, and stores in specific demographically driven areas.
Store level information includes dollar and unit sales rates, pricing, sales-per-store, distribution levels in stores selling a particular product or products, and many other measures. These ...