|
|
Article: Fit to be tried.(marketing strategies for children's shoes)
- Article from:
- Footwear News
- Article date:
- June 17, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- To survive in the children's sizes and widths game there are two important rules retailers must follow. One, carry a styles, and two, sku size offerings to your distinct demographics driven niche.
Faced with incredible pressure from mass marketers, many diehard retailers are playing upon their unique strengths -- fitting prowess being atop the list. These service oriented stores, taking a page out of the past when true fitting specialists carried enough stock to turn every sit-and-fit into a clinched sale, know that the right mix of product is critical to repeat business.
In fact, many industry experts believe that the sizes and widths business is ...
Related newspaper, magazine, and journal articles:
|
|
Article: Shoe care future seen in specialization. (shoe care ...
Footwear News;
August 5, 1991 ;
700+ words
... ... adding up to a lot of shoes that will inevitably ... Officials at Rochester Shoe Tree Co., Ashland ... create Stuffitts - soft shoe trees for athletic shoes. Stuffitts are designed ... Stuffitts are soft shoe trees designed for athletic shoes.
|
|