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Article: Sky wars get bigger with Big TV's entry.
- Article from:
- Hindustan Times (New Delhi, India)
- Article date:
- August 28, 2008
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Byline: Saurabh Turakhia
Aug. 28--MUMBAI -- The race for DTH just got bigger. The launch of Reliance ADA Group's DTH venture, Big TV, has stirred the existing players to intensify their advertising, most of which concentrates on highlighting their strengths to consumers. The advertisement of Tata Sky, which claims of 2.3 million subscribers by July 2008, features its brand ambassador Aamir Khan highlighting Tata Sky as the enviable blend of Tata group's pedigree, trust and knowledge of India, the technological expertise, and DTH knowledge of Newscorp's DTH arm Sky. Speaking to Hindustan Times, Vikram Mehra, chief marketing officer, Tata Sky said, "We are ...