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Article: THE SLED DOGS COMPANY BLITZES SPORTS WORLD AT NATIONAL SPORTING GOODS ASSOCIATION EXPO; Snow skating's pioneer displays new products and premieres national television program.
- Article from:
- Business Wire
- Article date:
- June 21, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS--(BUSINESS WIRE)--June 21, 1996--The Sled Dogs Company (Nasdaq:SNOW) will premiere a unique storymercial and spotlight its first aggressive snow skate for more than 100,000 general and specialty sporting goods buyers from across the country at the National Sporting Goods Association (NSGA) Expo 96, July 13-15, 1996 in Chicago.
"We're looking forward to the season ahead based on the encouraging retailer reaction to the new K9(TM) and upcoming television campaign," said The Sled Dogs Company's Chief Operating Officer Mary Horwath. "Our presence at the NSGA show will give buyers another convenient opportunity to finalize their commitments to Sled Dogs for ...