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Article: AirTran Airways Scores Partnership with Donald Driver.
- Article from:
- Science Letter
- Article date:
- August 19, 2008
CopyrightCOPYRIGHT 2008 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI), has signed another star for its sports advertising campaign in Milwaukee with the announcement that Green Bay Packers wide receiver Donald Driver has joined AirTran Airways' roster of promotional endorsers. Driver will be featured in radio spots and state-of-the art high-impact billboards across the Milwaukee area (see also AirTran Airways).
"We are thrilled to welcome Donald Driver to the AirTran Airways team and we view this relationship as a big time score for our company," said Tad Hutcheson, vice president of marketing and sales at AirTran Airways. "AirTran Airways plans to continue scoring ...