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Article: U.S. Business Travelers Willingly Pay More for Quality Cocktails.
- Article from:
- Science Letter
- Article date:
- August 19, 2008
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You are what you drink? Or maybe it's where you drink? Or both -- at least in business traveler circles? A new survey has confirmed that more than half of business travelers, in fact 66 percent, happily pay more for cocktails made with premium or "top shelf" brands, according to "The idrinkwell.com(TM) 2008 National Survey of American Cocktail Culture, Attitudes and Trends." The survey was conducted by MarketTools Inc., a global research innovator, on behalf of drinkwell and sponsored by Diageo (see also Diageo).
The survey also found business travelers are extremely self-conscious when choosing a venue -- nearly half (47 percent) say that whether or not the ...