Article: "Ambush' boosts GM Certified; Online marketing campaign uses hidden cameras.

Byline: Arlena Sawyers

Depending on your age, a new online marketing campaign by GM Certified may remind you of MTV's "Punk'd'' or the old "Candid Camera'' TV show.

The General Motors brand of certified used vehicles is rolling out an interactive consumer Web site, www.usedcarambush.com. The site displays hidden-camera practical jokes to suggest the pitfalls of buying a used car or truck from a private seller.

At the same time, the "ambush'' video vignettes promote the benefits of buying a GM-certified used vehicle.

Automakers have widely certified used cars and trucks since the mid-1990s. But many consumers still don't understand the value of certification, ...

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