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Article: "Ambush' boosts GM Certified; Online marketing campaign uses hidden cameras.
- Article from:
- Automotive News
- Article date:
- August 25, 2008
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Arlena Sawyers
Depending on your age, a new online marketing campaign by GM Certified may remind you of MTV's "Punk'd'' or the old "Candid Camera'' TV show.
The General Motors brand of certified used vehicles is rolling out an interactive consumer Web site, www.usedcarambush.com. The site displays hidden-camera practical jokes to suggest the pitfalls of buying a used car or truck from a private seller.
At the same time, the "ambush'' video vignettes promote the benefits of buying a GM-certified used vehicle.
Automakers have widely certified used cars and trucks since the mid-1990s. But many consumers still don't understand the value of certification, ...
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Article: GM Certified kicks off sweepstakes.(Remarketing)(General Motors)
Automotive News;
September 25, 2006 ;
212 words
......Sawyers To promote its GM Certified used-vehicle brand, General...King Challenge'' enables GM Certified to expand its No Worries...get information about GM Certified vehicles. The Web page that promotes...contest also describes GM Certified. It offers details ...
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