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Article: Is there an effect of subliminal messages in music on choice behavior?(Report)
- Article from:
- Journal of Articles in Support of the Hypothesis
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reysen Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The present study examines the effects of subliminal text messages in music on choice behavior. Subliminal messages are assumed to function as auditory primers. The results of two experiments will be presented: In Experiment 1, the authors tried to manipulate choice behavior of adult students (N = 66; age: 19-30 years) using subliminally presented words in two pop music pieces. In two blinded, non-directed listening tasks, subjects had (a) to choose one word out of ten from a list of words (condition wordlist), and (b) to indicate which drink they would like by putting a plastic chip into a box standing in front of four labeled bottles of water (condition choice of drink). ...