Magazine article from our research archive:
|
|
Five steps to e-mail marketing success: e-mail marketing has emerged as a powerful tool that facilitates customer communication, incremental sales and raises bottom-line results in the most immediate times. Properly put in place, e-mail marketing can be a very powerful weapon in a marketing and sales arsenal, especially for an economy that is slowing down for many franchise systems.(TECHNOLOGY: DRIVING FRANCHISE GROWTH AND PROFITABILITY)
- Article from:
-
Franchising World
- Article date:
-
August 1, 2008
- Author:
-
|
Copyright informationCOPYRIGHT 2008 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
[ILLUSTRATION OMITTED]
Imagine having a database of customers that have proven to spend money with the franchise company or customers that have raised their hands and volunteered to receive your marketing messages. Many companies have taken the easy task of asking their customers' permission to send them e-mail and putting it into high gear to create more sales.
Creating a successful program takes time to plan and to try to "productize" a solution for franchisees, as they have a choice between what the franchisor may pay for or endorse or what they have already found.
To create a successful e-mail marketing program for the company and its franchisees, there must ...
Related newspaper, magazine, and journal articles:
|
FRANCHISEES TAKING ACTION IN UNCERTAIN CLIMATE
The Journal Record;
December 7, 1988 ;
700+ words
......Metropolitan P.L.C., the chain's franchisees have been collectively rebelling...Pillsbury has brought the Burger King franchisees into the headlines, the rebellion is not unique. Across the country, franchisees are forcing their parent companies...
|
|
Pizza-maker takes 39 of its franchisees to court to try to make them;...
Crain's Detroit Business;
May 31, 2004 ;
700+ words
......District Court in Detroit against 39 franchisees for using ingredients that don't meet...of their franchise agreements. The 39 franchisees own 230 stores in 11 states, although...Little Caesar, in the lawsuit, claims the franchisees are using nonstandard flour, cheese...
|
|
Some franchisees have had a belly full from fast-food chains.
Dallas Morning News (Dallas, TX);
October 14, 2006 ;
700+ words
......lawsuits from unhappy current or former franchisees. Last year, Burger King temporarily...franchisee is going to do is call other franchisees and ask them about the system, said...from 2000. Encouraging signs Some new franchisees are drawn by the Be your own boss aspect...
|
|
Super 8 franchisees call for compliance.
Hotel & Motel Management;
February 21, 2005 ;
700+ words
......three most important things to Super 8 franchisees are consistency, consistency and consistency...Super 8 convention in January. Super 8 franchisees are a fiercely independent group and...consistency is hard--when you have 1,800 franchisees and 2,100 properties--to always know...
|
|
Some franchisees buy their franchise.
The Orange County Register (Santa Ana, Calif.) (via Knight-Ridder/Tribune News Service);
March 17, 2003 ;
700+ words
......Conventional wisdom contends that the best franchisees are managers out of corporate America...it in his book The E-Myth Revisited. Franchisees buy a job and work in the business...you make of Sunbelt Business Broker franchisees like Steve Thomson in Irvine, Calif...
|
|
Furniture franchisees threaten court action.(Features)
The Journal (Newcastle, England);
November 10, 2006 ;
517 words
......administration for the second time, its franchisees are crying foul over the company's declining...fortunes hurting their businesses. The franchisees were already angry about what they claim...set up in Halifax, West Yorkshire. The franchisees say this company does not have the infrastructure...
|
|
Furniture franchisees threaten court action.(News)
The Journal (Newcastle, England);
November 10, 2006 ;
516 words
......administration for the second time, its franchisees are crying foul over the company's declining...fortunes hurting their businesses. The franchisees were already angry about what they claim...set up in Halifax, West Yorkshire. The franchisees say this company does not have the infrastructure...
|
|
Some franchisees buy their franchise.(The Orange County Register)
Knight Ridder/Tribune News Service;
March 25, 2003 ;
700+ words
......Conventional wisdom contends that the best franchisees are managers out of corporate America...it in his book The E-Myth Revisited. Franchisees buy a job and work in the business...you make of Sunbelt Business Broker franchisees like Steve Thomson in Irvine, Calif...
|
|
Little Caesar delivers settlement; Peace with franchisees seen as...
Crain's Detroit Business;
November 12, 2001 ;
700+ words
......that had soured its relationship with franchisees for several years. The out-of-court...Wings and Olympia Entertainment L.L.C. Franchisees who filed the lawsuit complained about...start to improve the relationship.'' Franchisees will make up half of two important committees...
|
|
Giveaways anger McD's franchisees; Chicken promotion encounters...
Crain's Chicago Business;
June 16, 2008 ;
667 words
...Byline: DAVID STERRETT McDonald's franchisees, squeezed by soaring costs, are balking...costs, according to interviews with franchisees and documents from their leadership...rising tension between McDonald's and its franchisees as the economy tilts toward recession...
|
|
UPS sees increasing resistance from franchisees.
Dallas Morning News (Dallas, TX);
May 3, 2006 ;
700+ words
......network as a growing number of store franchisees are joining forces to sue the company...than 100 UPS Store and Mail Boxes Etc. franchisees from around the country are expected...The brouhaha began when a group of franchisees filed a lawsuit against Atlanta-based...
|
|
ANC Rental Unit's Franchisees Approve Fee Increase.
South Florida Sun-Sentinel (Fort Lauderdale, Florida) (via Knight-Ridder/Tribune Business News);
July 20, 2002 ;
547 words
......20--A group representing about 100 franchisees of National Car Rental System has agreed...reject contracts, including those with franchisees. As a result, the group agreed to renegotiate...by as much as 45 percent for larger franchisees, and 15 to 20 percent for smaller ones...
|
|
GNC faces another push from unhappy franchisees.
Pittsburgh Post-Gazette (Pittsburgh, PA);
September 16, 2005 ;
700+ words
......A group that claims to represent GNC franchisees says the vitamin retailer is trying...sent hundreds of recruitment letters to franchisees in August, contends that vendors who...effort to create an independent voice for franchisees that in the past have complained about...
|
|
Make & Take, franchisees battle in court
The Business Journal - Central New York;
September 19, 2008 ;
700+ words
...SYRACUSE - Three former franchisees of Make & Take Gourmet say...earnings from the company. The franchisees are owners of former Make &...stores closed earlier this year. The franchisees' accusations are included in a...
|
See all results.
Or, try our
Advanced Search.
|