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Five steps to e-mail marketing success: e-mail marketing has emerged as a powerful tool that facilitates customer communication, incremental sales and raises bottom-line results in the most immediate times. Properly put in place, e-mail marketing can be a very powerful weapon in a marketing and sales arsenal, especially for an economy that is slowing down for many franchise systems.(TECHNOLOGY: DRIVING FRANCHISE GROWTH AND PROFITABILITY)

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Imagine having a database of customers that have proven to spend money with the franchise company or customers that have raised their hands and volunteered to receive your marketing messages. Many companies have taken the easy task of asking their customers' permission to send them e-mail and putting it into high gear to create more sales.

Creating a successful program takes time to plan and to try to "productize" a solution for franchisees, as they have a choice between what the franchisor may pay for or endorse or what they have already found.

To create a successful e-mail marketing program for the company and its franchisees, there must ...

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