Magazine article from our research archive:
|
|
Guerrillas with laptops: making the most of interactive media: to compete effectively for qualified leads and communicate a brand's message quickly and cost-effectively while maintaining real- time communications with its franchisees, franchise companies have to turn to the Internet.(TECHNOLOGY: DRIVING FRANCHISE GROWTH AND PROFITABILITY)
- Article from:
-
Franchising World
- Article date:
-
August 1, 2008
- Author:
-
|
Copyright informationCOPYRIGHT 2008 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Franchise organizations across the board are feeling the pressure to keep their budgets low while still increasing sales. With a limited marketing budget, one of the first areas to focus on is using free or inexpensive technology to get the message out. Fortunately, there are many cutting-edge interactive media technologies, such as Webinars, YouTube, live broadcasting, blogging, podcasting and social networking, that if used effectively, can promote a franchise company's brands and ultimately increase sales.
Before employing any one these mediums, an organization must first understand its objectives and audience. Without understanding the audience and defined objectives, ...
Related newspaper, magazine, and journal articles:
|
Macromedia and Interactive Media Form Strategic Alliance
PR Newswire;
October 8, 1997 ;
542 words
......8 /PRNewswire/ -- Macromedia and Interactive Media, a subsidiary of Analysis & Technology...solutions for on-line learning with Interactive Media's computer-based development services...Under the alliance, Macromedia and Interactive Media will work closely together to serve...
|
|
Harvard Interactive Media Group explores the future of video games
University Wire;
April 9, 2007 ;
700+ words
......these days. The newly formed Harvard Interactive Media Group (HIMG) is trying to spur a...video gamers, its members define "interactive media" in a strikingly humanistic way...by the viewer, too. We see that as interactive media." "Video games are expanding what...
|
|
ClipBlast! Wins Interactive Media Award in Two Categories
Wireless News;
January 25, 2008 ;
349 words
......01-25-2008 ClipBlast! Wins Interactive Media Award in Two Categories...2008-ClipBlast! Wins Interactive Media Award in Two Categories...the company has won two Interactive Media Awards, in the annual...
|
|
NMS' industry-leading technology powers one of the first multi-lingual...
M2 Presswire;
September 24, 2001 ;
700+ words
......world; NMS Communications selected by interactive media to enable Loquendo's revolutionary...technology has been integrated with Interactive Media's Meltemi, interactive voice response...synthetic voice technology. Using Interactive Media's Meltemi Front End, Loquendo has...
|
|
GTE Corp. tosses its hat into interactive media ring.
HFN The Weekly Newspaper for the Home Furnishing Network;
January 2, 1995 ;
463 words
......new software publishing unit, GTE Interactive Media, this week at WCES. GTE Interactive Media will launch four new children's titles...under the Fun Learning heading. GTE Interactive Media released the Interactive Toys line...
|
|
Embracing Interactive Media.(Brief Article)
B to B;
October 9, 2000 ;
177 words
...Interactive media have been very effective tools...savings by further integrating interactive media technologies into their marketing...companies have reaped from using interactive media, the most effective online and...
|
|
Fox Interactive Media and Google Inc enter into multi-year...
Telecomworldwire;
August 8, 2006 ;
218 words
...TELECOMWORLDWIRE-8 August 2006-Fox Interactive Media and Google Inc enter into multi-year...COMMUNICATIONS LTD http://www.m2.com Fox Interactive Media (FIM), a division of News Corp (NYSE...advertising sales provider for Fox Interactive Media's network of web properties including...
|
|
What do you think? Interactive media industry consultation - a chance to...
M2 Presswire;
July 22, 2004 ;
374 words
......2004-SKILLSET: What do you think? Interactive media industry consultation - a chance...is asking people working in the interactive media industry for their opinions and ideas...with industry practitioners from the Interactive Media Skills Group, convened by Skillset...
|
|
FORECAST SEES INTERACTIVE-MEDIA SURGE.(BUSINESS)(Statistical Data...
Daily News (Los Angeles, CA);
July 30, 1997 ;
328 words
......Annual revenues from the consumer interactive media business will more than quadruple...and computer applications has the interactive media on a much faster track than its predecessors...problems and low speed of early modems, interactive media growth will continue unabated because...
|
|
Methodology for uncovering motion affordance in interactive media
Visible Language;
January 1, 2002 ;
700+ words
...INTERACTIVE MEDIA allows the user to have control...the information. The nature of interactive media is dynamic and changes through...regarding when and how to use motion in interactive media. Though Baecker and Small performed...
|
|
American Interactive Media (AIM), a joint venture of N.V. Phillips and...
Video Business;
August 23, 1991 ;
40 words
...American Interactive Media [AIM], a joint venture of N.V. Philips American Interactive Media [AIM], a joint venture of N.V. Philips and Polygram for developing software for Compact Disc-Interactive (CD-I) has been renamed Philips Interactive Media of America.
|
|
Video Games & Interactive Media.(Brief article)(Book review)
Reviewer's Bookwatch;
August 1, 2006 ;
199 words
...Video Games & Interactive Media Stephane Natkin A K Peters...akpeters.com Video Games & Interactive Media: A Glimpse at New Digital...introduction to what video games and interactive media are, and the impact that their...
|
|
Pinpoint Interactive Media Reverts to Manual Bid Management for Search...
PR Newswire;
August 1, 2006 ;
593 words
......Aug. 1 /PRNewswire/ -- PinPoint Interactive Media, a leading full service interactive...campaigns. We've worked with PinPoint Interactive Media for many years and have experimented...bid management options. PinPoint Interactive Media's departure from the industry standard...
|
|
Video: The Art Institutes Rename Interactive Media Design Program to...
PR Newswire;
October 15, 2007 ;
415 words
......Institutes schools have renamed their Interactive Media Design program to be called Web Design & Interactive Media. This program's renaming is intended...programs previously identified as Interactive Media Design, Interactive Media Design...
|
|
Microsoft Introduces Interactive Media Manager to Simplify Digital Content...
PR Newswire;
April 16, 2007 ;
700+ words
......Corp. today introduced Microsoft(R) Interactive Media Manager, a next-generation digital...Communications Sector at Microsoft. Interactive Media Manager is a solution that spans...handoff between tasks and individuals. Interactive Media Manager is a server-based product...
|
See all results.
Or, try our
Advanced Search.
|