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Article: How to create an effective ad.
- Article from:
- Shooting Industry
- Article date:
- May 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Advertising is a multi-billion dollar business with so many tricks and secrets it can be overwhelming. Creating a good, attention getting ad to improve your gun shop's business doesn't have to involve a high-powered media consultant, however. Following a few simple guidelines and knowing your marketplace can make placing even a small ad a profitable investment.
The yellow pages, your local newspaper and gun-related newsletters are your best advertising bets. If you've placed ads in the past and received a lackluster response, try looking at your ad from the consumer's point of view. Questions to ask yourself are:
"Does the ad say who I am?"
"Does it ...