Article: Stores made kid friendly. (setting aside part of store for children's entertainment lures parents, protects merchandise)

While some retailers might view children as not-so-metaphorical "bulls in a china shop," others look upon them as marketing opportunities. Those retailers, by putting effort into making the store amenable to youngsters, have managed to attract shopping parents, congregate the children a safe distance from the breakables in a play/entertainment area and, in some cases, boost sales with some creative cross-merchandising.

Even a small, toy-filled chest pulled out when young customers arrive, can keep them happily occupied for a period of time. But devoting a section of the store to entertain children in a unique way can lead to increased traffic and profits, and free ...

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