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Sometimes they get it just right.(News)
- Article from:
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The Saturday Star (South Africa)
- Article date:
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August 30, 2008
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Copyright informationCOPYRIGHT 2008 Independent News & Media PLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I'm no great fan of advertising for parastatal organisations, mainly because many executives in these organisations are - like many of their colleagues in government - filled with a sense of their own importance. And that importance means a personality, and not a marketing message, often takes centre stage in an ad.
I was intrigued then to listen to a radio ad for the Industrial Development Corporation recounting how the organisation had, with some seed capital, helped Ouma Greyvenstein of the original Ouma Rusks concept get that business off the ground.
I wondered initially whether they were taking liberties with one of the country's household name brands, but I don't ...