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Asda tries out new feedback opportunity.(news)(ASDA Group Ltd.)(Brief article)

Asda is giving customers a new opportunity to provide feedback on their instore shopping experience.

The short phone and online survey, advertised on the back of till receipts, questions shoppers on availability and customer service, and has been trialled in 20 stores in the west of Scotland for five weeks.

Customers can also nominate staff who have provided excellent service.

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