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C-stores in poor areas get fruit and veg help.(news)(Department of Health and Association of Convenience Stores)(Brief article)

Convenience stores in deprived areas of England and Wales will be given help to sell more fruit and vegetables in a bid to stem the rising tide of obesity.

In a joint initiative between the Department of Health and the Association of Convenience Stores, the DoH will hand out 200,000 [pounds sterling] this year and 300,000 [pounds sterling] over the next two years.

With the funds retailers will buy new shelving, chillers and promotional material to encourage local people to eat healthily.

Phase one will begin this autumn in the north east and will be open to retailers in areas of deprivation or with little fresh fruit and veg on sale. It is hoped 120 stores in the ...

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