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Article: More than 70 percent growth for Dent.(PACKAGING)
- Article from:
- Food Trade Review
- Article date:
- July 1, 2008
CopyrightCOPYRIGHT 2008 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Norwegian confectionery company Brynild Gruppen has found a true recipe for success for its Dent pastille. Since its relaunch in the market in February 2008, Dent's sales have increased by more than 70 percent. A new package made from Stora Enso Performa White board is part of the concept.
Dent belongs to the category of pastilles that adults typically purchase regularly. It has been a well-known brand in the Norwegian market since the 1970s, but a few years ago it was losing substantial market share. That was when Brynild Gruppen decided to take it over and reform the product concept.
"In early 2007, we started a project to rebuild the idea, ...