Article: Where Did That Bloomberg to Buy New York Times Rumor Come From?

How do rumors get started? They get started, apparently, by journalists who seek to connect with powerful sources, according to Vanity Fair's Michael Wolff, who shares an excerpt from his upcoming Rupert Murdoch biography in the October issue of the magazine.

In Tuesdays with Rupert, Mr. Wolff writes:

[Mr. Murdoch] may be among the biggest gossips in New York. In the months of interviewing him, I found that the most reliable way to hold his interest was to bring him a rich nugget. His entire demeanor would change. He'd instantly light up. He'd go from distracted to absolutely focused. Gossip gives him life (and business opportunities). This, I believe, is how the ...

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