|
|
Article: One face for digital copy.(Digital Entertainment Group )
- Article from:
- Video Business
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
By Susanne Ault
New logo bows as more titles carry portable feature
The Digital Entertainment Group unveiled a new logo to identify DVD and Blu-ray Disc titles that carry digital copy files, just as the feature is becoming ubiquitous on fourth-quarter releases.
The promotion group, which expects the logo to become an industry standard, has created a vertical sticker and a horizontal banner for packaging flexibility. Digital copy's key benefits are identified as, "Simple. Fast. Portable." The packaging also will highlight compatibility with such devices as iPod, PlayStation Portable and Windows Media Player.
The logo is expected to be ...