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Article: Sadie's at the heart of brave new world.

Article from:
Scarborough Evening News (Scarborough, England)
Article date:
August 21, 2007
Copyright

ANY mention of bras and Sadie "the Bra Lady" Ayton may just pop up in conversation.

The Lingerie Retailer of the Year 2000

recently starred in Channel 4's Three Minute Wonder: Bravo!

The short film which was aired at 7.55pm on Tuesday, Wednesday and last week, celebrated the invention of the bra 100 years ago and looked at how it had adapted to changes in fashion.

Sadie is no stranger to showbiz. Through her 37-year career in the lingerie business, she has met, among others, Esther Rantzen, Richard Branson, Kim and Aggie and Linford Christie while at various award nights and lingerie exhibitions.

And more recently she has ...

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