Article: Loyal followers quick to fall out of love with wealthy owner Ashley; KEEGAN CRISIS.(News)

WHEN multi-millionaire Mike Ashley arrived at St James Park in June 2007 he was welcomed with open arms by Toon fans.

The sports goods tycoon was at the time the UK's 25th wealthiest man according to the Sunday Times Rich List with a personal fortune of pounds 1.9bn.

And hopes were high that he could transform the club after the disappointments of the Shepherd and Hall regime.

He spent around pounds 130m of his fortune taking over the club and cleared its debts.

Ashley was known as being ...

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