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Fostering the future: after the triumph of Beijing, what comes next for Foster + Partners?(the future)
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The Architectural Review
- Article date:
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August 1, 2008
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Copyright informationCOPYRIGHT 2008 EMAP Architecture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The word 'brand' is one to use with extreme caution in connection with architecture. It suggests a resort to self parody, and the production of buildings that go through the motions of an applied formula, with the intention of producing recognisable signature buildings as a substitute for thinking or creativity.
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What Norman Foster has done with Foster + Partners is anything but that. In fact it is clear that for better or worse, both he and the firm have a continuing hunger for new forms, and new approaches. But Foster has built one of the strongest international architectural brands, which skilfully combines the aura of an individual star, with ...
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